Sony MAX is a Hindi movie channel launched by Sony Pictures Networks India Pvt. Ltd. The channel started broadcasting in December 1999. It launched its HD feed on 25 December 2015. Its main audience attraction, other than Hindi movies, is the Twenty20 cricket tournament Indian Premier League (IPL), which the channel has been broadcasting since the tournament’s launch in 2008. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies dubbed in Hindi and WWE matches in Hindi commentary.