Star Asianet Movies is a 24-hour Malayalam TV channel from the Asianet Communications Limited launched on 15 July 2012. It is the first Malayalam satellite TV channel for movies. The channel started airing Tamil and Hindi movies on weekends as the parent Star Group owns the rights of films in other languages as well. A channel dedicated to movies in Malayalam launched very late when comparing to other southern languages even though most of the Keralites like to watch their favorite movies on television. Soon after its launch Sun TV also launched its movie channel by changing its music channel Kiran Tv to show only movies.